I can promise you I wont forget how much I paid for my spa...nor any item I pay over a couple hundred bucks for.
You are right the spa isnt a 10k spa on sale for 5k, its a spa that has all the same features as that dealer spa without the dealer markup or after sale service.
Thats is the biggest misconception i keep hearing. What do you think their mark up is 1% They are in this to make money not to sell a product near cost. Its a publicly traded company and the bottom line is shareholder dividends. I would bet that their margin of profit on each tub is 25-30%.
So tell us how much is your profit margin ??
I believe I read somewhere that costco caps it margin on products at 14-15 % and much in the store is less than that ,, so again what is the mark up by dealers on tubs that is the question