I just took the plunge today and bought the Jacuzzi J 365 with the optional Bluwave Stereo. After the Jacuzzi rebate of $400 and the dealer taking off additional discounts, I bought my tub for $7895 plus tax. The out the door price was $8600 including the coverlifter, taxes, delivery, and start up chemicals. I called another Jacuzzi dealer and was quoted $8995 plus $800 for the stereo option. I feel really good about the price and I bought from a reputable dealer in my area. If you feel the price is too high, keep shopping around and the other thing I learned is cash yields best price. If you pay with a credit card or special financing, the dealer gets charged around 2% of the sale amount.