Here are the final quotes I have back after beginning negotiations. These prices seem very high:
J470: $12,910 ($400 taken off)
Cover Mate III: $350 ($140 off)
36" Steps: $300 ($137.50 off)
Premiun 240v Ozone: $150 ($62.50 off)
Chemicals: $45 ($15 discount)
Delivery: $150
Tax: $825.30
Total: $14,730.30
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J365
with all above items, plus $400 for stainless
steel face plates, tax included: $11,675.65
J365 Floor model
with stereo and all above items: $12,628.59
I paid $13,900 for everything you mentioned, plus the JBL J-1000 Stereo in Saskatchewan, Canada. My wife and I love the tub, and can always find a comfy seat with a great massage. We like the lights, the ease to access the filters, and the flow controls on the tub just seemed to make a little more sense to us than some of the other manufacturers we checked out and wet tested. The 470 is has an extra 7" over the 365, an upgraded filtering system, J-1000 audio system, the foot well with the IX lighted jet, just to name a few differences. Some of it's just bling factor.... but we like it!
Enjoy whatever you buy!