I have looked at several tubs and we seem to like the Sundance Optima. The dealer location is close for service, but I'm not sure what a "good deal" on a spa really is. It's hard to find competitive prices on the web, they just don't seem to be there, and Consumer report will rate a hot dog, but not a hot tub. So, on a tub with a retail price of almost $11,000.00, what is a good cash price? I'm located in Wisconsin if this has any bearing. Just thought I would add, we did get a price of $8400.00 plus sales tax for the 2007 Optima with cover and lift, stereo/ipod dock and remote, with optional pump control on the remote and ozone.Thanks