BrandyQ

Offering multiple brands allows hot tub stores the choice of many kinds of hot tubs. This way, the store owner can pick and choose which brands will be the most competitive for their area. Also, if one hot tub store has an exclusive contract with the Artesian brand, a sales rep can sell the TidalFit, Garden Spas, or South Seas brands to another store in the same area. It's more about getting coverage and less about brand recognition.