I can appreciate the fact that people don't want to be ripped off, but in all honesty I purchased our spa in less time than it took to read this entire post. I did my research up front, had a clue regarding price, loved my dealer, and voila we've had our spa for a year and have been totally satisfied.
I sell for the most expensive heating and cooling company in our city. We're not for everyone, but our customers love us. I tell my clients that showing up is 95% of life, when you have a problem the little guy may not.
In our business the factory warranty is a parts warranty only. The labour portion is provided by a " factory authorized dealer". As a result, no one will fix a brand new furnace for free even if it's under warranty unless a factory extended warranty was purchased. This may be the apples and oranges thing but I believe that everyone needs to earn a profit and remain a viable entity to their customers as well as their staff. I personally believe it's easier to appologize for price once than bad quality and service forever.
That's just my two cents, Woodie